McDonald’s: TrackMyMacca’s Augmented Reality App Here’s an interesting AR app that launched today in Australia. The TrackMyMacca’s app takes Australians ‘behind the scenes’ of their food, showing them where their food has come from. I find this to be a great concept in adding transparency to any supply chain, but feel that the information for US McDonald’s woud have an… Read More
Interactive game from McDonald’s, I’m lovin’ it! I am not a fan of the Golden Arches, but I do have to give McDonald’s props for creating Pick ‘n Play. Pick ‘n Play is a Pong arcade game for the iPhone that allows visitors to Stockholm, Sweden to compete against a computer for coupons for McDonald’s menu items. Players connect to the billboard… Read More