I am not a fan of the Golden Arches, but I do have to give McDonald’s props for creating Pick ‘n Play. Pick ‘n Play is a Pong arcade game for the iPhone that allows visitors to Stockholm, Sweden to compete against a computer for coupons for McDonald’s menu items. Players connect to the billboard wirelessly by going to a URL, they choose a menu item, and then play a game of Pong on the large screen. The player uses their phone’s touch screen to control the paddle and if the player lasts in the game for 30 seconds, a coupon is sent to their phone. Smart interactive marketing.