Paper Culture Plants One Million Trees by 2020, Reinvents Consumers’ Thoughts about Stationery Company’s modern, eco stationery never cuts new trees & plants a tree for every order MILLBRAE, Calif. – April 19, 2011 – Having already hooked design lovers on its modern, eco stationery, Paper Culture, in partnership with The Arbor Day Foundation, has set a new target: planting one million trees in our nation’s forests by 2020. The million tree goal expands the company’s popular Cards to Trees program, which was launched on Earth Day 2010 and plants a tree for every order placed. According to Kevin Sander, director of corporate partnerships at the Arbor Day Foundation, “We know that one lush, mature tree can produce enough oxygen in a single season for 10 people and recognize that Paper Culture’s million tree commitment will make a significant, positive impact on the environment.” To complement its tree planting mission, Paper Culture is also introducing two supporting initiatives that encourage consumers to reconsider both the role of stationery and their personal impact on the environment. Customers can now make a permanent dedication – either in someone’s name or with their own personal message of hope – for each tree their orders plant. And through April 30, the company will also plant a tree for every new Facebook “like” it receives, no purchase necessary. Paper Culture’s message with these programs is that every person and each action does make a difference for the “At Paper Culture, we set out to create stationery that makes an impact – for its modern design, for its premium quality and for the message of sustainability that it embodies,” said Christopher Wu, co-founder and CEO of Paper Culture. “By planting one million trees and inviting our customers to make personal dedications, we can magnify that impact – through making a significant environmental contribution and engaging people in an important discussion that will have global returns for years to come.” Paper Culture Plants One Million Trees by 2020/page 2 Cards to Trees is only one component of Paper Culture’s environmental commitment. Customers encounter the company’s eco pledge every time they visit the website or hold one of its cards. Since its inception Paper Culture has ensured that no new trees are ever cut to make its stationery by using only 100 percent post consumer recycled papers that are generated with renewable energy. As a business, Paper Culture conserves and recycles what it can, and offsets its remaining carbon footprint. The company calls this combination of eco products and business practices its “circle of sustainability”, which supports Paper Culture’s core belief that what’s good for the environment is also good for business. About Paper Culture Paper Culture is obsessed with modern, eco-friendly stationery. Every design is exclusive, brings a current point of view and is printed on 100 percent recycled paper. Each order includes the free option to use Mail & Message, where Paper Culture will address, mail and even include a unique personal message on each card for only the actual cost of postage. Paper Culture’s offerings include baby announcements, baby shower invitations, holiday cards, birthday party invitations, thank you cards and other personalized stationery. To learn more about Paper Culture, become a Facebook Fan (www.facebook.com/pap erculture), follow the company on Twitter (www.twitter.com/paperculture) or visit its website at www.paperculture.com.